Mobile Business Service
Businesses are continuing to adopt applications and mobile app tools through which data, information and files can be sent and received via a wireless mobile device. Large corporations and businesses are losing market share to Small to medium Enterprise (SME’s) like Pop-up small business and many new start up enterprises who can embrace new technology much quicker.
Enterprise solutions are moving to cloud based Customer Relationship Management (CRM) platforms and embracing supply chain management (SCM) tools allowing them to successfully launch web and mobile pop-up businesses. They have started to focus on customer experiences and are using a number of new mobile tools that are available to help build specific user experiences via social media and building relationships using mobile loyalty with the use of mobile loyalty vouchers and other mobile payment and customer retention tools.
Whilst e-commerce was a buzz word in the last decade it has been replaced very quickly by m-commerce or mobile commerce allowing businesses to test new markets, new product pricing and marketing demographics for specific customers and users.
Embracing location based services on mobile devices and taking learnings from mobile gaming also known as gamification allows customer to engage with customers in a wide range of innovative and unique ways to ensure their brand is remembered and always used by their customers.